Gabriel Shaoolian

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Gabriel Shaoolian è un esperto di tendenze digitali e CEO e fondatore di Blue Fountain Media, una delle più importanti web agency di New York, specializzata nella crescita on-line.

Why LinkedIn Is More Than Just A Job Hunting Platform

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Why LinkedIn Is More Than Just A Job Hunting Platform

LinkedIn made a name for itself as the social network for professionals. After it first launched, it quickly became a useful tool for job hunters seeking new positions, and for recruiters and human resources professionals looking to fill roles at their companies.

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5 Entertaining Design and Tech Trends That Will Reign in 2018

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5 Entertaining Design and Tech Trends That Will Reign in 2018

Each January, we reassess what shaped us the year before and how we can leverage that information into new growth in the coming 12 months. This takes place in the never-ending roundups of well-being we see at the end of each year, and the resolutions we form each January (and inevitably, abandon each February…).

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3 Web Design Mistakes That Lead To Millions In Lost Revenue

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3 Web Design Mistakes That Lead To Millions In Lost Revenue

So, you’ve started your own business; put all your ideas out into the world and now you’re waiting to hit it big time. But, are you seeing the results you were hoping for or has business been slower than expected? Well, if it’s the latter then perhaps you’ve missed something crucial in terms of marketing your business properly in the digital spectrum.

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Content Marketing & SEO: How Quality Content Helps Search Rankings

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Content Marketing & SEO: How Quality Content Helps Search Rankings

It’s not uncommon to hear people talk about content marketing and search engine optimization (SEO) as separate and distinct marketing tactics. While it’s true that content marketing serves many purposes, and that there are SEO tactics that are purely technical and don’t relate specifically to content, the truth is, content marketing and SEO are inextricably linked.

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5 Unique Social Media Tips to Grow Your Business, Fast

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5 Unique Social Media Tips to Grow Your Business, Fast

With ever-changing technology and a new social media platform every minute (or what seems like it), it can be tough to keep up with the best online presence. Factor in the algorithms that often hinder business profiles on sites such as Facebook and Instagram, and you might as well through your hands in the air and give up.

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5 Ways To Build Your Brand on Instagram

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5 Ways To Build Your Brand on Instagram

It’s no secret that Instagram—the popular social networking app—has become somewhat of an instant star in the social media sphere.

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Mobile UX: Five New Ways To Offer A Better User Experience

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Mobile UX: Five New Ways To Offer A Better User Experience

User experience is always advancing, and mobile user experience in particular has advanced by leaps and bounds in the last few years alone.

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6 Tips To Create A Blog That Drives Sales And Boosts User Engagement

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6 Tips To Create A Blog That Drives Sales And Boosts User Engagement

Way back before content marketing became a buzzword, it used to be that the simple fact of having a blog was enough to make brands feel they were doing a thorough job with their content efforts.

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How To Know When It’s Time For A Logo Redesign

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How To Know When It’s Time For A Logo Redesign

Your logo is the key to your brand identity. If it’s well known, it’s one of the first things people will think of when they envision your company. Even if it isn’t well known, it will still make a powerful impression, for better or for worse, when consumers encounter it for the first time.

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New Social Media Features And Tactics To Add To Your Strategy In 2017

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New Social Media Features And Tactics To Add To Your Strategy In 2017

One of the most exciting things about managing social media as part of your digital marketing strategy is the opportunity it presents to experiment with new features and technologies.

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Essential UX Design Elements To Increase Website Sales

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Essential UX Design Elements To Increase Website Sales

Website user experience design (UX) is the process of optimizing a website to enhance user experience by making the use of the website easier and more enjoyable.

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5 Digital Marketing Tactics To Drive Immediate Results For Your Brand Online

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5 Digital Marketing Tactics To Drive Immediate Results For Your Brand Online

Even though change happens fast in the digital space, results from digital marketing campaigns are not always quick to materialize. Certain marketing tactics are simply not designed to deliver overnight results

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Improving Return Visits: Here’s How To Bring Users Back To Your Site

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Improving Return Visits: Here’s How To Bring Users Back To Your Site

Getting a user to your site for the first time is no small accomplishment. It means that your marketing efforts have succeeded in driving user awareness of your brand and that your messaging is enticing enough to pique user interest in your services or products.

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Effective Content Strategies: 5 Keys To Creating Content Users Will Share

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Effective Content Strategies: 5 Keys To Creating Content Users Will Share

Any brand engaged in content marketing wants to know how to create content that is going to succeed in being shared as widely as possible. After all, content that gets shared by users outside the brand has much greater reach, and as we’re all aware, there’s no point in creating content if very few people are ever going to read it.

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Are These 7 Website Design Elements Helping Or Hurting Your Conversion Rate?

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Are These 7 Website Design Elements Helping Or Hurting Your Conversion Rate?

Like most things, website design comes under the influence of trends. A new shiny feature comes along and suddenly everyone wants to implement it on their website. The problem is that sometimes the shiny newness of a feature gets in the way of our ability to judge whether or not that feature is actually improving user experience on our website.

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Making Mobile Decisions: How to Know if an App is Right for Your Brand

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Making Mobile Decisions: How to Know if an App is Right for Your Brand

When I first became involved in the website design industry, having a site was much simpler than it was today. All you needed was one version of your website (a desktop version) and you were able to accommodate nearly all of your users with one platform. However, the astronomical growth in mobile and tablet usage has made having solely a desktop version of your website not a viable option anymore for businesses.

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How To Screen And Interview A Specialist In The Website Design And Digital Marketing Industry

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How To Screen And Interview A Specialist In The Website Design And Digital Marketing Industry

In the digital industry particularly, it’s very difficult to hire the right employee. Often times, you’ll be impressed with a candidate, only to find out after some time that their successes were based on their team’s work, not so much their individual work.

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4 Marketing Tactics To Try In 2017

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4 Marketing Tactics To Try In 2017

The new year is the perfect time to reevaluate last year’s marketing initiatives and consider adopting new technologies and tactics as part of your overall digital strategy in the year ahead. 2016 was an exciting year in digital marketing, filled as it was with innovations in live streaming and short-lived content, and increased focus on unique, creative marketing techniques.

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UX Website Design: Key Onsite Features To Convert B2B Users

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UX Website Design: Key Onsite Features To Convert B2B Users

The definition of good user experience (UX) is always evolving. As design capabilities become more sophisticated and our understanding of what users need grows clearer, usability norms rise to the occasion.

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Integrating Social Media into Your Education Marketing Strategy

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Integrating Social Media into Your Education Marketing Strategy

Social media marketing is a powerful tool for educational institutions. Increasingly, our society has come to rely on the internet as our primary mechanism for research.

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How To Allocate A Digital Marketing Budget For Your Brand

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How To Allocate A Digital Marketing Budget For Your Brand

Something we see a lot in digital marketing is brands that think they need to be utilizing every marketing channel in order to be successful.

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B2C Brands: 5 Simple Tactics To Improve The Onsite User-Experience

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B2C Brands: 5 Simple Tactics To Improve The Onsite User-Experience

If you’re looking to improve the user experience on your website it probably feels like there are many potential areas to focus on. It might seem difficult to decide where to invest your time first.

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Marketing Ideas for Valentine’s Day That Will Boost Your ROI

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Marketing Ideas for Valentine’s Day That Will Boost Your ROI

For any business, regardless of industry, integrating themes from relevant holidays into your marketing efforts provides a unique opportunity to reach your target audience in a creative way - ideally generating sales as a result.

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Building An Effective Digital Marketing Strategy: A 5-Step Guideline

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Building An Effective Digital Marketing Strategy: A 5-Step Guideline

When clients come to our digital agency seeking digital marketing services, they often start the conversation asking how much they should spend or stating that they have a certain budget they want to put towards a specific marketing channel (such as paid media or SEO).

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5 Tips For Creating An Effective Logo Design For Your Brand

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5 Tips For Creating An Effective Logo Design For Your Brand

For a lot of companies, a strong logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and services. When it comes to branding, the right logo design is a quintessential component.

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3 Simple Ways To Optimize Your Landing Pages for Improved Conversions

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3 Simple Ways To Optimize Your Landing Pages for Improved Conversions

Landing pages are just as important as the homepage of your website. These onsite pages are critical to engaging potential customers, moving them further down the funnel (by providing more information about your products and services), and eventually converting them.

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5 Website Design Elements Diminishing Your Brand Credibility

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5 Website Design Elements Diminishing Your Brand Credibility

A positive user-experience with your brand online is a critical component to your company’s credibility. In a study from Econsultancy, almost 50% of users expressed an overall less positive perception of a company after one bad onsite experience. Generally speaking, customers that grow frustrated after engaging with a brand online are not very likely to return back to that site for a 2nd or 3rd time, or to make a purchase.

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5 Methods for Improving Ecommerce Conversions

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5 Methods for Improving Ecommerce Conversions

Annual US retail ecommerce sales are predicted to be roughly $460 billion in 2017. Within three years ecommerce sales are predicted to grow to as high as nearly $700 billion. Online retailers know that ecommerce is big business but how can those retailers continue to improve their sales?

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Real Estate Website Design: Tactics To Build Credibility and Improve Conversions

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Real Estate Website Design: Tactics To Build Credibility and Improve Conversions

The real estate industry is vast and competition is steep. Across the board, there is an extensive amount of companies all aiming to accomplish similar objectives.

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Media Innovation: What’s New in the World of Digital Advertising

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Media Innovation: What’s New in the World of Digital Advertising

The world of digital is constantly evolving. Particularly with digital media there are always improvements and advancements being made. If implemented and executed correctly, these innovative tools and techniques could play a significant role in the potential success that brands could see on a day-to-day basis. Digital technology enables companies across an extensive line of verticals to connect with their users and serve the right audience with the right content, at the right time, and on the right device.

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Increasing Engagement: 4 Tactics To Improve The Social Media Shares Of Your Content

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Increasing Engagement: 4 Tactics To Improve The Social Media Shares Of Your Content

It should come as no surprise that the type of content you produce has a direct connection to how much interest it will generate on social media. Content that lacks value or any compelling components generally doesn’t perform as well across social platforms as content that intrigues users and fulfills their needs. For all brands, it’s important that your content marketing and social media marketing align with one another, and help to accomplish their respective objectives.

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5 Mobile Marketing Methods To Build Your Ecommerce Brand

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5 Mobile Marketing Methods To Build Your Ecommerce Brand

For all brands to make the most of their marketing budget, it’s essential to focus a significant portion of efforts on the mobile audience. This is especially important for companies in the ecommerce sector, where the user-experience should be as seamless as possible prior to the purchase.

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How SoulCycle, Amazon, And Reebok Are Leading The Way In Ecommerce

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How SoulCycle, Amazon, And Reebok Are Leading The Way In Ecommerce

To be successful online, it’s essential that brands focus on accommodating their users based on their unique needs and interests. Particularly for ecommerce brands, where customers are making a purchase online, the user-experience offered through website design is critical. A poor onsite experience could result in a decrease in sales and even the slightest onsite issues or inconveniences could result in a customer leaving the site and never returning.

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Want To Boost User Engagement? Learn From Clinton And Trump Campaign Sites

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Want To Boost User Engagement? Learn From Clinton And Trump Campaign Sites

Social media has grown extensively, especially in terms of its reach. Specifically for a political campaign, where public discussion on social platforms has become more robust than ever, an effective social media strategy is essential.

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