So, you’ve started your own business; put all your ideas out into the world and now you’re waiting to hit it big time. But, are you seeing the results you were hoping for or has business been slower than expected? Well, if it’s the latter then perhaps you’ve missed something crucial in terms of marketing your business properly in the digital spectrum.
It’s not uncommon to hear people talk about content marketing and search engine optimization (SEO) as separate and distinct marketing tactics. While it’s true that content marketing serves many purposes, and that there are SEO tactics that are purely technical and don’t relate specifically to content, the truth is, content marketing and SEO are inextricably linked.
With ever-changing technology and a new social media platform every minute (or what seems like it), it can be tough to keep up with the best online presence. Factor in the algorithms that often hinder business profiles on sites such as Facebook and Instagram, and you might as well through your hands in the air and give up.
Your logo is the key to your brand identity. If it’s well known, it’s one of the first things people will think of when they envision your company. Even if it isn’t well known, it will still make a powerful impression, for better or for worse, when consumers encounter it for the first time.
Even though change happens fast in the digital space, results from digital marketing campaigns are not always quick to materialize. Certain marketing tactics are simply not designed to deliver overnight results
Getting a user to your site for the first time is no small accomplishment. It means that your marketing efforts have succeeded in driving user awareness of your brand and that your messaging is enticing enough to pique user interest in your services or products.
Any brand engaged in content marketing wants to know how to create content that is going to succeed in being shared as widely as possible. After all, content that gets shared by users outside the brand has much greater reach, and as we’re all aware, there’s no point in creating content if very few people are ever going to read it.
Like most things, website design comes under the influence of trends. A new shiny feature comes along and suddenly everyone wants to implement it on their website. The problem is that sometimes the shiny newness of a feature gets in the way of our ability to judge whether or not that feature is actually improving user experience on our website.
When I first became involved in the website design industry, having a site was much simpler than it was today. All you needed was one version of your website (a desktop version) and you were able to accommodate nearly all of your users with one platform. However, the astronomical growth in mobile and tablet usage has made having solely a desktop version of your website not a viable option anymore for businesses.
In the digital industry particularly, it’s very difficult to hire the right employee. Often times, you’ll be impressed with a candidate, only to find out after some time that their successes were based on their team’s work, not so much their individual work.
The new year is the perfect time to reevaluate last year’s marketing initiatives and consider adopting new technologies and tactics as part of your overall digital strategy in the year ahead. 2016 was an exciting year in digital marketing, filled as it was with innovations in live streaming and short-lived content, and increased focus on unique, creative marketing techniques.
The definition of good user experience (UX) is always evolving. As design capabilities become more sophisticated and our understanding of what users need grows clearer, usability norms rise to the occasion.
For any business, regardless of industry, integrating themes from relevant holidays into your marketing efforts provides a unique opportunity to reach your target audience in a creative way - ideally generating sales as a result.
When clients come to our digital agency seeking digital marketing services, they often start the conversation asking how much they should spend or stating that they have a certain budget they want to put towards a specific marketing channel (such as paid media or SEO).
For a lot of companies, a strong logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and services. When it comes to branding, the right logo design is a quintessential component.
Landing pages are just as important as the homepage of your website. These onsite pages are critical to engaging potential customers, moving them further down the funnel (by providing more information about your products and services), and eventually converting them.
A positive user-experience with your brand online is a critical component to your company’s credibility. In a study from Econsultancy, almost 50% of users expressed an overall less positive perception of a company after one bad onsite experience. Generally speaking, customers that grow frustrated after engaging with a brand online are not very likely to return back to that site for a 2nd or 3rd time, or to make a purchase.
Annual US retail ecommerce sales are predicted to be roughly $460 billion in 2017. Within three years ecommerce sales are predicted to grow to as high as nearly $700 billion. Online retailers know that ecommerce is big business but how can those retailers continue to improve their sales?
The world of digital is constantly evolving. Particularly with digital media there are always improvements and advancements being made. If implemented and executed correctly, these innovative tools and techniques could play a significant role in the potential success that brands could see on a day-to-day basis. Digital technology enables companies across an extensive line of verticals to connect with their users and serve the right audience with the right content, at the right time, and on the right device.
It should come as no surprise that the type of content you produce has a direct connection to how much interest it will generate on social media. Content that lacks value or any compelling components generally doesn’t perform as well across social platforms as content that intrigues users and fulfills their needs. For all brands, it’s important that your content marketing and social media marketing align with one another, and help to accomplish their respective objectives.
For all brands to make the most of their marketing budget, it’s essential to focus a significant portion of efforts on the mobile audience. This is especially important for companies in the ecommerce sector, where the user-experience should be as seamless as possible prior to the purchase.
To be successful online, it’s essential that brands focus on accommodating their users based on their unique needs and interests. Particularly for ecommerce brands, where customers are making a purchase online, the user-experience offered through website design is critical. A poor onsite experience could result in a decrease in sales and even the slightest onsite issues or inconveniences could result in a customer leaving the site and never returning.
Social media has grown extensively, especially in terms of its reach. Specifically for a political campaign, where public discussion on social platforms has become more robust than ever, an effective social media strategy is essential.