Lo stile giapponese contemporaneo è sperimentale

Stampe grafiche e iper colorate con nero a contrasto. Parka, bomber, pantaloni: tutto rigorosamente indossato con sneakers. Una divisa street lineare, senza eccessi, dove il colore regna sovrano per essere stemperato da pezzi basici che si trasformano in modi diversi grazie all’uso di zip.ACUOD by CHANU is an unisex mode street brand found by designer Chanu. It made its runway debut at Amazon Fashion Week Tokyo 2017 SS in October 2016.

“ACUOD” is an abbreviation of “Ace Creation Unisex Original Dress” and also a coined word of “douka” ( “assimilation” in Japanese) spelled backwards. The brand name simultaneously holds meaning of 2 opposite words defined below:

"Assimilation"
The process to adapt or adjust something different and sublime to a new dimension.
"Dissimilation"
The process of transforming the familiar to something heterogenous.

ACUOD intends to set new values by breaking boundaries of opposing themes: man / woman, street / mode, casual / formal.

It is eager to take in elements and concepts regardless of genre, questing standards of fashion and culture.

Chanu was born in 1988 at South Korea. In 2013 he entered Fashion Design Advanced Diploma Department at Tokyo Mode Gakuen.

After internship at A DEGREE FAHRENHEIT and other experience at several companies, he found ACUOD by CHANU in 2016.

Winner of 16 fashion contests worldwide including LINEAPELLE-MILANO INTRECCINCANTIERE 2016 (2nd prize), TOKYO NEW DESIGNER FASHION GRAND PRIX 2015 (Excellent Work).

Participates Tokyo Collection since 2017 SS.

 

ACUOD by CHANU(アクオド バイ チャヌ)は、デザイナーCHANUにより立ち上げられたユニセックスモードストリートブランドです。2016年10月、Amazon Fashion Week TOKYO 2017SSでオープニングを飾りランウェイデビュー。

ブランド名の「ACUOD」の由来は、Ace Creation Unisex Original Dressの略称でありまた、日本語の「同化」という文字(DOUCA)を反対に並べた造語でもあります。「同化」の反対語は「異化」であり、「ACUOD」はその両方の意味を持っています。

同化=異なるものを取り込んで、新たなものに昇華させること。
異化=日常的で見慣れた題材を異質なものに変化させること。

「メンズ/レディース」「ストリート/モード」「スポーティ/フォーマル」などの境界も関係なく、どちらにも「同化」し、更に洋服だけでなくカルチャーも含めた様々なテーマに対して、ジャンルにとらわれず異質な要素や概念を取り入れて「同化」し、新しい価値観を創り出して(異化)いく。

ACUODにはそんなブランドとしての願いが込められています。