Virgil Adloh’s rise to prominence is impressive to say the least. The Louis Vuitton creative director started his career after university interning at Fendi, when he met Kanye West, who subsequently appointed him creative director of his creative agency DONDA. In 2011, Abloh founded his first fashion company but it is his second one, Off-White, founded in 2013 that launched him into the limelight. The brand’s ingenuity is that it reissues cool streetwear basics as luxury goods — and it clearly worked — according to The Business of Fashion, it was the third-hottest fashion brand in the world in 2017, trumped only by Balenciaga and Gucci. Lines outside his store and crowds outside his fashion shows are shocking, to say the least.
With his appointment as creative director at Louis Vuitton, it means a lot for the brand and the industry. He is the first black designer to be given such a position in LVMH, which means a lot for representation, and with his leadership at the heritage house, he will lead the way in redefining what luxury and streetwear are.