L'epoca contemporanea della comunicazione ci ha oltremodo e oltremisura abituati a ricevere una tale quantità di informazioni da rendere plausibile un bombardamento mediatico che passa non più e solamente dal brand/marchio proposto ma anche e soprattutto dal pay-off ad esso correlato.
Your logo is the key to your brand identity. If it’s well known, it’s one of the first things people will think of when they envision your company. Even if it isn’t well known, it will still make a powerful impression, for better or for worse, when consumers encounter it for the first time.
Ma chi è James Jebbia? Il fondatore del brand streetwear Supreme sul quale da giorni circola la notizia che LVMH, il gruppo proprietario di Louis Vuitton, starebbe ultimando l’acquisto del marchio per una cifra che si aggira intorno ai 500 milioni di dollari.
Even though change happens fast in the digital space, results from digital marketing campaigns are not always quick to materialize. Certain marketing tactics are simply not designed to deliver overnight results
When I first became involved in the website design industry, having a site was much simpler than it was today. All you needed was one version of your website (a desktop version) and you were able to accommodate nearly all of your users with one platform. However, the astronomical growth in mobile and tablet usage has made having solely a desktop version of your website not a viable option anymore for businesses.
For a lot of companies, a strong logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and services. When it comes to branding, the right logo design is a quintessential component.