So, you’ve started your own business; put all your ideas out into the world and now you’re waiting to hit it big time. But, are you seeing the results you were hoping for or has business been slower than expected? Well, if it’s the latter then perhaps you’ve missed something crucial in terms of marketing your business properly in the digital spectrum.
Even though change happens fast in the digital space, results from digital marketing campaigns are not always quick to materialize. Certain marketing tactics are simply not designed to deliver overnight results
Getting a user to your site for the first time is no small accomplishment. It means that your marketing efforts have succeeded in driving user awareness of your brand and that your messaging is enticing enough to pique user interest in your services or products.
When I first became involved in the website design industry, having a site was much simpler than it was today. All you needed was one version of your website (a desktop version) and you were able to accommodate nearly all of your users with one platform. However, the astronomical growth in mobile and tablet usage has made having solely a desktop version of your website not a viable option anymore for businesses.
In the digital industry particularly, it’s very difficult to hire the right employee. Often times, you’ll be impressed with a candidate, only to find out after some time that their successes were based on their team’s work, not so much their individual work.
When clients come to our digital agency seeking digital marketing services, they often start the conversation asking how much they should spend or stating that they have a certain budget they want to put towards a specific marketing channel (such as paid media or SEO).
The world of digital is constantly evolving. Particularly with digital media there are always improvements and advancements being made. If implemented and executed correctly, these innovative tools and techniques could play a significant role in the potential success that brands could see on a day-to-day basis. Digital technology enables companies across an extensive line of verticals to connect with their users and serve the right audience with the right content, at the right time, and on the right device.