Annual US retail ecommerce sales are predicted to be roughly $460 billion in 2017. Within three years ecommerce sales are predicted to grow to as high as nearly $700 billion. Online retailers know that ecommerce is big business but how can those retailers continue to improve their sales?
For all brands to make the most of their marketing budget, it’s essential to focus a significant portion of efforts on the mobile audience. This is especially important for companies in the ecommerce sector, where the user-experience should be as seamless as possible prior to the purchase.
To be successful online, it’s essential that brands focus on accommodating their users based on their unique needs and interests. Particularly for ecommerce brands, where customers are making a purchase online, the user-experience offered through website design is critical. A poor onsite experience could result in a decrease in sales and even the slightest onsite issues or inconveniences could result in a customer leaving the site and never returning.