With ever-changing technology and a new social media platform every minute (or what seems like it), it can be tough to keep up with the best online presence. Factor in the algorithms that often hinder business profiles on sites such as Facebook and Instagram, and you might as well through your hands in the air and give up.
The new year is the perfect time to reevaluate last year’s marketing initiatives and consider adopting new technologies and tactics as part of your overall digital strategy in the year ahead. 2016 was an exciting year in digital marketing, filled as it was with innovations in live streaming and short-lived content, and increased focus on unique, creative marketing techniques.
It should come as no surprise that the type of content you produce has a direct connection to how much interest it will generate on social media. Content that lacks value or any compelling components generally doesn’t perform as well across social platforms as content that intrigues users and fulfills their needs. For all brands, it’s important that your content marketing and social media marketing align with one another, and help to accomplish their respective objectives.
To be successful online, it’s essential that brands focus on accommodating their users based on their unique needs and interests. Particularly for ecommerce brands, where customers are making a purchase online, the user-experience offered through website design is critical. A poor onsite experience could result in a decrease in sales and even the slightest onsite issues or inconveniences could result in a customer leaving the site and never returning.